The Universe – or Someone – Has It in for Me

As I stood in the cracker aisle in Fry’s the other night, I was about to lose my shit. All I wanted was some crackers — a box of Private Selection brand Rosemary Entertainment Crackers to be specific. But what I was staring at was a gaping hole where the Rosemary crackers should be. WTF? Sesame, Toasted Sesame, Peppercorn Poppy, Classic, Wheat with Roasted Wheat Germ — they were all fully stocked in deep rows — but the Rosemary crackers were conspicuously absent. Again. Now, they’ve sold out occasionally over the years, but always with a polite “We’re sorry for the inconvenience” sticker reassuring the shopper the product would be restocked shortly. But this was the second week in a row and no sticker. And ominously, the tag on the shelf, the one with the product name and price, was missing.

Level 4 Annoyance activated

I’m a simple man

I don’t ask for much when it comes to food. I’m not picky, but I am very much a creature of dietary habit. Unless someone else is supplying the grub, I eat the same basic or ready-to-eat or simple to prepare foods over and over — like Rosemary Entertainment Crackers, (I love them with Kelly’s Irish butter and Sargento’s cheddar cheese and a sliced Granny Smith apple on the side with a Coke Zero to wash it down). And I always buy the same brands. I’ll hoard boxes of stuff I like, even if I don’t need it. Seriously, at one time, I had six boxes of Rosemary crackers in my cupboard, much to the Houseguest’s annoyance. I’m like the human version of the koala bear — it only needs an endless supply of eucalyptus leaves, and it’s content.

Oleander? Fuck off! It’s eucalyptus on nothing, mate!

Now, I’m not quite as selective with my food choices as the picky koala, but give me a few of the things that are regularly on my shopping list, and I’m happier than a koala bear with — well, a shitload of eucalyptus leaves. When I find a brand I like, I stick with it. Occasionally, I’ll get bored of something and retire it from the regular rotation for a bit — however, some things I never seem to tire of (Rosemary Entertainment Crackers, obviously). I buy the same frozen pizza (Freschetta – either four cheese or pepperoni) week after week. I eat the same breakfast most mornings – either oatmeal or my favorite, which is Fage 5% fat Greek yogurt (never the 0% or 2%) drizzled with honey, sprinkled with some Cascade Farms French Vanilla cereal, and topped with fresh blueberries. If they’re out of Fage, I don’t buy another brand, I wait till next week.

Call me simple (or lazy — I won’t contest the charge). I am what I am.

Identifying the culprit

Now, Sean, you’re probably thinking, calm down. Rosemary crackers are probably pretty popular, and Fry’s just ran out. It’s not personal. That’s what the Houseguest said. Well, I used to think like that too. At first, I assumed that the guy ordering for the store is just incompetent and doesn’t understand the finer points of supply and demand. Week after week, he simply orders enough boxes of Rosemary crackers to replenish the depleted stock. It never crosses his mind to increase his order of Rosemary crackers while cutting back on the shittier, poorly-selling ones like Wheat with Roasted Wheat Germ. Obviously, the thoughtless bastard doesn’t give a rat’s ass about Rosemary cracker shortages and potential fist fights in the cracker aisle. My biggest fear has been that he’s just a creature of chaos who orders products like Annie’s Cheddar Bunnies Baked Snack Crackers on a whim, exchanging it for some popular item to experiment and see how it sells. Fucking sadist.

Maybe the Houseguest is right, and it is only a coincidence. Or perhaps someone — God, the Universe, the ordering guy — is messing with me out of boredom. I know this sounds paranoid, but it didn’t end with with the Rosemary crackers. I continued on with my shopping and went to where the biscotti are to get my favorite Caramel and Sea Salt Biscotti, and this is what I found:


Another gaping hole with missing product. Ciccolati, sí. Dark Chocolate Almond, sí. Limone, sí. Carmel and Sea Salt? No signore, mi spiace. At least this one had the blue “Sorry for the Inconvenience” bullshit sticker. Nonplussed and annoyed, I then went to find the Keebler Town House Focaccia Tuscan Cheese Crackers, which are addictively delicious only to find:

WTF is going on!?!

Gone! Not only that — tag removed! And when I looked online, as I typed this up, to verify I had the name right, I can no longer find them listed as a product on the Keebler Town House cracker website! It’s like they’re trying to scrub all evidence of Focaccia Tuscan Cheese crackers from existence. What are the odds that so many of my regular items sold our or were all pulled at the same time? Is the Illuminati moving against me? Is that it?

See! I have proof. They existed!

Land Manatee or terrorist ninja?

To add a weird coda to my shopping trip from hell, when I used the self-check-out station, security flagged me remotely and sent an attendant over to verify I’d rung up the last few items. It was kind of eerie watching the checkout screen suddenly switch to video mode to show a replay of me from above, bagging my groceries. Of course, everything was in order. And I have no idea what caused them to single me out…

Oh yeah, maybe that’s why.

At the end of the day, I have no answers to what’s behind this brand harassment. Maybe this goes beyond Fry’s and Keebler Town House, but I don’t know if I’m prepared to go down that rabbit hole. If the QAnon Qcumbers want a ‘real’ — albeit highly localized — conspiracy to investigate, then they can obsess over this to their hearts’ content. And maybe find answers.

Of course, the Houseguest was dismissive of my theory and wanted to know why I didn’t have a store employee verify that the items were discontinued before I start blogging wild accusations. And then she immediately launched into a tirade about Trader Joe’s constantly discontinuing her favorites things, so I’m ignoring her.

Where will this madness end?

*For those of you wondering — no, Fry’s doesn’t sell another brand of Rosemary crackers to get me through these trying times. And I’m down to my last box-and-a-half.

Thanks for reading! If you enjoyed this post, be sure to click the Like button and leave a comment. If you really liked it, give it share. If you didn’t like it — well, maybe the next one won’t suck.

Subscribe and join the Land Manatee Nation and never miss a post.

Until next time, have an excellent week.


Koala Image by pen_ash from Pixabay

18 thoughts on “The Universe – or Someone – Has It in for Me

  1. Some things I never seem to tire of myself, but I like diversity in my diet as well.
    So I never buy frozen pizza, I always buy a different loaf of bread (there are literally dozens to choose from here) and yes, any Balkan-style yogurt for me please, just with less fat.

    Yes, you’re somewhat lazy, but then again not demanding, which is cool. We are who we are.

    Liked by 1 person

    1. I do like diversity, so I’m lucky the Houseguest likes to cook and will sometimes offer me food. I did buy some frozen salmon to try out in my new air fryer oven and made dinner for both of us (rice and asparagus), so I’m not completely hopeless – just mostly 😉

      Liked by 1 person

  2. Damn, that’s a pisser. Maybe it’s cancel culture. Perhaps there’s something slightly and vaguely racist about these products. You may have to change your eating habits to something more politically correct.


  3. Oh, no! I hate it when that happens! Over the years, I’ve seen so many foods that I love just disappear–and then I find something new–and then those disappear as well. Or, the price goes up so much that I can no longer justify buying it.

    Liked by 1 person

    1. It’s very unsettling, but I suppose we have to keep it in perspective. When our ancient ancestors ran out of their favorite food, there was a good chance they ran out of other things to eat as well. I’ll take being inconvenienced over starvation!


  4. I felt the same way when my favourite brand of choco and strawberry milk disappeared from the shelves and never came back again. A friend said I was probably the only person in the country who liked that thing.

    Since you like Greek yoghurt with honey, I suggest you try it with a little cinammon and walnuts.

    Have a great week, Sean!

    Liked by 1 person

    1. I am doing well generally. Reading, writing, going for walks.

      Being locked in for so long feels like there aren’t much news to share, doesn’t it?

      Still looking forward to Easter, hoping we ll be able to leave for a few days.

      So did you try the cinnamon and walnuts?

      Liked by 1 person

    1. A strange thing is happening: I see notifications that you liked my comments, but none for your answers. I have to come back to your post to see that you answered me. I think we didn’t have this problem with your previous posts. I ll let you know when you next post something,if the same thing is happening. Oh, WP…

      Liked by 1 person

  5. Erica M

    I hate so much when the good foods disappear too. I am a bit delirious with a fever a day and a half into my 2nd Moderna shot and this made me laugh when I got to the 3rd food that was gone, I’m sorry. But thank you. But really I hear you. I’m one of those pesky vegetarians, and I seem to get pickier as I get older, so when I find a specific *it* item, I grow to rely on the availability! Almost as maddening is when stores change up the aisles. I know, they do it to make you walk up and down all the aisles looking for your regular stuff, hoping you’ll find something different to throw in the cart. We are all slaves to marketing.. I hope you find your rosemary crackers and biscotti again, and sorry about the Keebler stuff that may or may not exist…

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s